Services

The success of your marketing programs depends on the quality of your web copy — you know that. But do you have to spend money on a Search Engine Optimization (SEO) company to get your copy right? Maybe not.

Maybe you need a killer copywriter who can optimize your story. That’s what I do, with a focus on putting the customer first, and knowing that the SEO will follow.

Your story is the cornerstone of your brand, your marketing campaigns and promotions, and the experience your customers expect. So it has to be clear, compelling and consistent — all the things that corporate double-speak aren’t.

Get your story right — for your prospects and customers, as well as for SEO purposes — and generating leads and closing sales gets easier.

Tom Stacey is TheWordsmith. He will help you share your brand story more effectively.

• Optimize Your Web Content – Is your brand story muddled? Let’s make it crystal clear. I’ll work with you to create a detailed profile of your ideal client, assess your brand presentation, and make sure the two match up across all of your marketing communications.
• Sync Up Your Social Media Marketing – Not enough clarity around your brand? We’ll tighten it up with an integrated approach that optimizes your brand story, and then deploys it on Facebook to connect with fans and grow your marketing database.
• Write a Book – Are you a professional speaker with a book idea?  I’ll work with you to optimize your content for blog and Facebook presentation, grow your fan base, and get you ready to become a published author.

Align your web content with what your audience is looking for, and life gets easier. I’ll work with you to develop a web content strategy that connects with your prospects and existing customers, and makes it easier for you to meet your business goals.