“Publish or perish” used to be a truism of academia. Today it’s absolutely true in the business world.

And by “publish” I don’t mean barfing out tweets of motivational quotes and status updates about what you had for breakfast.

I mean telling your story with care and precision. Producing relevant, substantial content that’s optimized for human comprehension by your ideal client, as well as keyword-optimized for the search engines.

Why? This is how you reach your prospects now. When someone wants to solve a problem, they Google it. They conduct a search from their desktop computer, or increasingly, the smart phone they carry everywhere.  Some of them are looking for exactly what you have to offer. So how do you make sure you show up in the search results?  Read more...