It’s a fact of life: Whenever you sit down to write something, you can presume that the audience is in some state of attention deficit.

The person you are trying to reach (that’s you, right now) is multi-tasking in one way or another: monitoring the e-mail coming in through Outlook; maybe taking a call or a text message on the cell phone; keeping an eye on the TV and/or carrying on a conversation with someone else who is actually in the room. Or scrolling through TweetDeck, for crying out loud.  Read more...