The beer company ads featuring out-of-context post-game press conference clips of retired NFL coaching legends Bill Walsh and Dick Vermeil have started a lot of conversations — like one I had with some football-watching buddies.

First, people wonder if the clips are real (they are, I’ve been assured). People discuss the ages of Walsh and Vermeil; how long ago they were actively coaching (longer for Walsh) and when these clips were taped; and finally amusement at the way the beer company’s marketing team has taken comments about games and players, and misappropriated them for their product.  Read more...

From the current issue of Forbes’s cover story on “The YouTube Revolution:

“This is the most exciting time you could ever enter marketing; the world has been turned on its ear,” says John Hayes, chief marketing officer for American Express, which is in talks to become a sponsor. No longer can firms talk “at” consumers, he says; they must find ways to listen and interact. “I call this the ‘I’ll decide, not you’ generation,” Hayes says.