There are no magical short cuts to the top in small business. But a killer elevator pitch can expedite the trip.

Your elevator pitch is the concise statement of the value you provide to your customers. When a prospect hears it, it has to grab their attention, and make real for them the benefits that you can deliver to their business or life.

When it really works, your elevator pitch will engage your prospect so that they want to hear more. You know it’s working when they say in response, “How do you do that?”  Read more...