What we will wrap fish in when newspapers are gone?

The San Diego Union-Tribune, under new ownership in the last year, no longer features the old “Copley Ring of newspapersrip What we will wrap fish in when newspapers are gone?Truth” in the page 1 masthead. Now they have a statement along the lines of: “More than 1.374 million readers per week.”

Never mind that they used to sell more papers than that per day. But the U-T is not alone. Readers are abandoning newspapers in droves.

Below is a telling chart from The Awl.com.

Look at the incredibly swift descent of the Los Angeles Times — once considered one of the most prestigious newspapers in America (The tallness of the chart prevented me from grabbing it all — the vertical lines represent five year increments from 1990 to 2010).

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Pick up a newspaper today

While you still can. Colorado’s oldest newspaper, The Rocky Mountain News, has lost $11 million in the first nine months of this year and might be shuttered as soon as next month, reports KUSA TV and the Associated Press.

Should this major metropolitan newspaper hit the dead pool it surely won’t be the last to do so.  The economics of newspaper publishing are difficult enough already, and as advertising dollars dry up, big newspapers will go further in the hole.

Google can deliver advertising more precisely targeted to whatever micro-niche a business is trying to reach, without having to bear the huge infrastructure costs of daily publishing and distribution.

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Will you miss newspapers when they're gone?

The first time I saw The Christian Science Monitor, I expected it to be chock full of wing-nut proselytizing, like, say, The Watchtower, that curious piece of rubbish the Jehovah’s Witnesses leave behind after you shoo them off your front porch.

What a pleasant shock it was, back in the day, to discover that this little broadsheet was a respectable, serious newspaper that publishes insightful exposes and often breaks major national stories. And they even had reading rooms, where you could wander in off the street, sit down in a quiet place and read the paper (or the religious books they provided) — how cool is that?

Yesterday the CSM announced that after 100 years, it will stop producing its newsprint edition and publish only on the Web. It finally makes too much sense economically and environmentally not to do that, and it’s only a matter of time before other national publications follow suit.

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