The San Diego Union-Tribune, under new ownership in the last year, no longer features the old “Copley Ring of
Truth” in the page 1 masthead. Now they have a statement along the lines of: “More than 1.374 million readers per week.”
Never mind that they used to sell more papers than that per day. But the U-T is not alone. Readers are abandoning newspapers in droves.
Below is a telling chart from The Awl.com.
Look at the incredibly swift descent of the Los Angeles Times — once considered one of the most prestigious newspapers in America (The tallness of the chart prevented me from grabbing it all — the vertical lines represent five year increments from 1990 to 2010).


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